How Our Students Executed a Real Live Digital Marketing Project
At Internet Marketing Academy, learning isn’t just theory — it’s action.
During our 6-month Advanced Digital Marketing Course, every student works on a real client project to understand how digital campaigns actually perform in the market.
This is the story of one such project — when our students partnered with DreamWings Travels, Edappal, to promote their Bali Tour Package through a full-fledged Meta Ads campaign.
1. Understanding the Client
Before jumping into ads, our students began the right way — by talking to the client.
They contacted the DreamWings Travels team to understand their goals, ideal customers, and current marketing challenges.
The agency wanted to promote their Bali holiday package to travelers in Kerala, especially young couples and families looking for affordable international trips.
It was the perfect opportunity for students to apply everything they’d learned in their digital marketing course.
2. Content Collection and Planning
To create authentic ad creatives, the students visited the client’s office in Edappal.
They discussed travel itineraries, pricing, and customer pain points — and captured original photos and videos of the office, brochures, and posters.
Back at the academy, they sat together and drafted a creative plan.
Each student took a specific role — from script writing and poster design to video editing and ad setup.
This teamwork built real agency-like coordination, a core part of our live project module.
3. Creative Production
Using tools like Canva and CapCut, students produced three main creatives:
- Video Ads: Short reels highlighting Bali’s top attractions
- Carousel Ads: Each slide focusing on major tourist destinations in Bali
- Static Posters: Featuring special offers and trip inclusions
They followed a simple content rule — keep it clear, colorful, and customer-focused.
4. Client Review and Budget Setup
All ad creatives were sent to the DreamWings team for approval.
Once approved, the client provided the ad budget to begin testing the campaign.
But when the students tried connecting the Meta Business Portfolio, a common real-world problem appeared — the business owner had no access to their own account.
This became an unexpected learning moment.
With proper guidance, the students found a way to verify ownership, set up a new Meta Business Account, and reconnect the assets properly — a skill rarely learned from theory alone.
5. Running the Campaign
The Meta Ads campaign focused on audiences:
- Between 25 and 45 years old
- Interested in travel, honeymoon destinations, or luxury experiences
- Living in Kerala
After launching the campaign, students monitored daily results through Meta Ads Manager, analyzing CTR, CPC, reach, and lead quality.
6. Tracking and Reporting
At the end of the campaign, students prepared a detailed performance report.
They presented:
- Audience insights
- Creative performance
- Suggestions for next steps
This real experience helped them understand how professionals track, analyze, and optimize campaigns during our digital marketing internship in Kerala.
Why Live Projects Matter
Live client projects make our Advanced Digital Marketing Course stand out.
Students not only understand ad platforms like Meta, but also build soft skills — confidence, communication, and creative thinking.
By handling actual clients, they graduate with practical experience and a portfolio that proves their ability.
If you want to learn digital marketing the same way — through practice, not theory — explore our Advanced Digital Marketing Course in Thrissur.